Designer | Jewelry Designer | 3D Sculptor | Film Photographer | Illustrator | Stylist | Animator & VJ Based in Barcelona

Prentice is currently working in Barcelona as a creative designer and collaborator for jewelry houses, where she designs collections, sculpts, and models pieces in 3D. These designs are then 3D printed and cast into metals with precious stone inlays. She is a fresh and alert mind, brimming with ideas that draw from the past, present, and future.

She also collaborates with international DJs such as Indira Paganotto, working as a designer, creative artist, and VJ, as well as a graphic designer for Henri Bergmann's label in London. Additionally, she actively participates in leading contemporary art festivals and galleries worldwide, such as Mutek AR 2024, where her digital art and animation work was showcased for two consecutive months.

In April 2024, her work was selected by the prestigious French publisher Gallimard to be featured in the new edition of the art history book 100,000 Ans de Beauté. That same year, she was awarded a scholarship by LCI Barcelona University to pursue a Master’s degree and postgraduate training in 3D Animation and VFX. She is currently collaborating with scientists in sound art and technology on groundbreaking projects.

Prentice’s significant and successful collaborations have established her as one of the most prestigious and sought-after artists and designers in the world today.

¨Hef Prentice’s work emerges at a critical juncture in contemporary digital art: the point where technology ceases to be a mere tool and transforms into a new way of conceiving what we understand as human. Her exploration of the female body through CGI and artificial intelligence goes beyond the history of art and its archetypal obsession with the feminine. In her work, the body takes on a new dimension: the organic and the synthetic collapse into a hybrid space, where figures no longer belong to biology nor machine, but to a new entity that challenges traditional evolutionary categories.

By moving beyond classical narratives about the body, Prentice’s figures become manifestations of a femininity empowered by the ambiguity of this pivotal moment. In this interplay between visual representation and the reality of virtual space, she proposes a body that, despite being shaped by algorithms, possesses its own existential weight. Her work generates a palpable sense of unease: as the viewer enters Prentice’s worlds, they are confronted by entities that appear human but are something more—perhaps their own future versions—like a slightly distorted mirror reflecting the next stage of collective metamorphosis.

The Bestiary series is one of the clearest manifestations of this approach. Inspired by medieval catalogues of fantastic creatures, architecture, and sculpture from multiple cultures, Prentice creates beings that oscillate between the biological and the mechanical. These fascinating hybrids, although crafted using software, possess a deeply animalistic, organic, and mythological quality. It is here that Prentice’s work touches on the ancestral, while looking forward—as if to say that in this new digital world, we are still searching for those mythical creatures, but now we find them in the convergence of bytes and synthetic skin.

The constant dialogue between the body, technology, and mythology defines Prentice’s work as a space for reconsidering who we are in a world where flesh and code are beginning to intertwine irreversibly.¨

Text by Diego Gravinese